Books that have changed my life


Startup Growth and Growth Hacking

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: I can't say enough about this book! Wonder what the hell growth-hacking is? This is a short read that will spell it all out for you. You'll never look at marketing the same again. Bold words, bold book.

Growth Hacking: Lean Marketing For Startups by Mattan Griffel: This is probably the most complete guide I've seen on growth hacking so far.

Gaining Media and PR

Trust Me I'm Lying by Ryan Holliday: He does an amazing job breaking down the national media/blog circus and gives you the groundwork of how to break on the scene.  His reading list is also a wonder of sorts.

Next In Line

Personal MBA by Josh Kauffman: Here's an excerpt from Seth Godin (if you don't know who Seth Godin is push over that rock) -> "File this book under NO EXCUSES. After you've read it, you won't be open to people telling you that you're not smart enough, not insightful enough, or not learned enough to do work that matters. Josh takes you on a worthwhile tour of the key ideas in business."

To Sell is Human by Daniel Pink: "Excellent…radical, surprising, and undeniably true." —Harvard Business Review Blog

Art of Learning by Josh Waitzkin: After dominating the scholastic chess world for ten years, Waitzkin expanded his horizons, taking on the martial art Tai Chi Chuan and ultimately earning the title of World Champion. How was he able to reach the pinnacle of two disciplines that on the surface seem so different? "I've come to realize that what I am best at is not Tai Chi, and it is not chess," he says. "What I am best at is the art of learning."

Moonwalking with Einstein by Josh Foer: An instant bestseller that is poised to become a classic, Moonwalking with Einstein recounts Joshua Foer's yearlong quest to improve his memory under the tutelage of top "mental athletes."

 

That's all I can think of for now.  More to come...